Those who hope that the coronavirus pandemic will cause the price bubble for Rolex’s favorite ‘Unicorn’ watch to pop will have to wait a little longer.
Fresh data shared exclusively with WatchPro from secondary market specialist Chronext indicates that, while there was a drop in prices in the early days of the pandemic, prices have rebounded in some cases spiked as it has become clear that pent-up demand would overwhelm supply due to the mothballing of manufacturing facilities during the lockdown in Switzerland.
A theory doing the rounds in the early weeks of the pandemic was that trade prices were softening as professional dealers rushed to sell and a buyers’ market briefly emerged. “That was the case for the first two weeks of March,” agrees Philipp Man, co-founder, and CEO of CHRONEXT.
“But it has normalized again because demand has normalized. Buying is competitive and customers have options for where they sell their best replica watches on replicarolex.io. We want CHRONEXT to be their first choice, so we have to be fair with our pricing. At the moment, you will probably get the same price, potentially even higher than pre-Corona, for many of the unicorn watches,” he adds.
“If you take a close look at the white panda dial Daytona, there has been no change to the rising price trend. It is going up and up,” Mr. Man suggests.
Rolex’s GMT Master II, with a Pepsi dial, had a similar, but less dramatic, rollercoaster ride. The replica watch retails for £7,650 in official stock stores but sells for more than £14,000 on the secondary market. By the end of March, the pandemic price had fallen by about £1,000 but has since returned to pre-COVID levels.
